Having reading this statement by Jozui stating how marketing uses celebrities they tell the audience how lovely the products is. Which it is true we know its a horrible product but, knowing this info we still buy it and enjoy it as much as they do.
By reading this quote "The audience is expected to transfer approval of the celebrity to approval of the product". In my opinion it's true what she is saying we can't sometimes buy a certain brand just cause a celebrity showcase it. For me I see the product as a "must have" looking at it all lovely but I don't buy it knowing it will be useless to me afterwards. It's like manipulating me by their product showing how good and amazing it is.
Even Jozui said "Am I going to buy a newest SUV because an attractive talk-show host gets paid to pretend he drives one?" Clearly he is upset or mad saying this due to the fact he doesn't want the product to be faked out and promising good impressions only on TV. Although I get his reasoning even though they aren't you to buy it or be knowledge by society with that certain product. They are just doing there job by there agents they don't actually mean to its just a job.
Even though the products aren't wonderful and amazing as they are seen on TV but, Jozui also stated "I don't think so we should boycott this kind of advertising and legislate rules and guidelines for advertisers." I personally don't agree on this statement sure it's not telling the truth about the product and how it really is but, that's there job and they have to do it even though they also disagree or hate the product itself. What will happen if they boycott and officially banned this thanks to this boycott there won't be any jobs for them and they nothing more then just famous people. At least let the celebrities tell the truth about the product and how it really works for you after u buy it and all. SO the people won't feel ripped off and were lie to they deserve to know the truth about it.
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